LINKEDIN FOR DUMMIES
Our guest speaker, Sue Ellson told us all about the qualities of LinkedIn. She kept her presentation fairly simple in an attempt to help non-users understand a bit more about the product. Based on the stunned or sleepy looks of some members, her goal may not have been achieved.
Sue was one of the early adopters of the product and has written 3 books on the subject:
- 120 Ways to Achieve Your Purpose with LinkedIn.
- 120 Ways to Attract the Right Career or Business.
- 120 Ways to Market Your Business Hyper Locally.
LinkedIn is a business and employment-oriented social networking service that operates via websites. Founded on December 28, 2002, and launched on May 5, 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs.
There are over 490 million subscribers to the online service with 8 million members in Australia. LinkedIn allows users (workers and employers) to create profiles and "connections" to each other in an online social network which may represent real-world professional relationships. Users can invite anyone (whether a site user or not) to become a connection.
In addition to creating a personal account which allows you to create a network of connections to other users, company accounts can also be created. This includes setting up a Rotary club account. As part of the lead-up to Sue's presentation, a Rotary Club of Werribee account was created. It can be used in a similar way to our FaceBook page where articles about our projects and upcoming events and functions can be posted for followers to view.
